Case door PML Group met originele tekst: An Animated Fido hangs around in new 7Up Free burst. 7UP Free’s iconic brand mascot, Fido, made his return to the brand’s advertising this month as the soft drinks category begins to heat up for the summer months. Hanging around in the creative by Havas, Fido embodies the carefree attitude of 7UP Free’s proposition ‘Feels Good to be Free’ across classic and digital OOH.
The soft drinks brand’s approach placed the campaign and instantly recognisable Fido in front of audiences in a campaign planned by OMD and Source out of home across Ireland. Alternative and bespoke design executions are in situ on the Connolly Station Gallery giving a playful take on the campaign with Fido pool lounging, finding the perfect match on tinder and lazing in a hammock all making an appearance on the multi-screen digital display. Other digital displays include screens in
